Zoe Bayliss Wong

With almost a decade of e-commerce and fashion retail experience behind her, Zoe is a finance and operations specialist within high-growth businesses. Until November 2021 she was a Director at Depop, the cult Gen-Z  ‘social shopping’ app, with over 18 million users – most of them under 25.

During her time at Depop, the company grew over 12X, raised over $80 million in funding and been ranked as Britain’s 11th fastest-growing private tech company, which landed Zoe a place on the Forbes 30 under 30 list in 2018. It was recently sold to Etsy for $1.6 billion.

As a trained chartered accountant, Zoe worked with a number of FTSE 100 companies within the consumer space before moving in-house to Tesco Clothing where she held roles in both digital and physical fashion retail. Her work included the rollout of an international ecommerce platform and a new multichannel proposition to connect online sales with brick & mortar stores. Zoe regularly speaks about her work at events and has been profiled in both industry and lifestyle publications, from Forbes to Grazia.

Zoe was previously a lifestyle writer and presenter, working for publications such as ELLE and Yahoo!Style and going behind the scenes at Fashion Week. She continues to write for Forbes, whilst supporting organisations like the ICAEW to develop young entrepreneurs and school leavers. Her mission at Depop was to empower the next generation of entrepreneurs and prove that commercial business can also be a force for good.