Shelina Janmohamed is the bestselling author of Love in a Headscarf, a memoir about growing up as a British Muslim woman. Her most recent book, Generation M: Young Muslims Changing the World, is an exploration of the rising group of global Muslims who believe that faith and modernity go hand in hand, and that they are going to have a disproportionate influence on our future world.
Shelina is an established commentator on Muslim social and religious trends, particularly around young Muslims and Muslim women.
She writes for the Daily Telegraph, the Guardian, the National and the BBC. She presented a programme on AI and Religion for BBC Radio 4’s Beyond Belief.
Shelina is the vice-president of Ogilvy Noor, the world’s first bespoke global Islamic branding practice for building brands with Muslim audiences. She was named one of the world’s 500 most influential Muslims, and specifically one of the UK’s 100 most powerful Muslim women. The Institute of Practitioners in Advertising named her as one of the ‘Future Female Leaders of British Advertising.’
In 2019, Shelina won Businesswoman of the Year at the first ever Arabian Business London Awards and was also named one of EMPower’s top 100 global ethnic minority executives.
What does it mean to be young and Muslim today? There is a segment of the world’s 1.6 billion Muslims that is more influential than any other, and will shape not just the future of Muslims, but also the world around them: meet ‘Generation M’.
From fashion magazines to social networking, the ‘Mipsterz’ to the ‘Haloodies’, halal internet dating to Muslim boy bands, Generation M are making their mark. Shelina Janmohamed, award-winning author and leading voice on Muslim youth, investigates this growing cultural phenomenon at a time when understanding the mindset of young Muslims is critical. With their belief in an identity encompassing both faith and modernity, Generation M are not only adapting to Western consumerism, but reclaiming it as their own.
‘A crucial book at a critical time… A must-read.’
— Lyse Doucet, BBC Chief International Correspondent
‘A milestone in understanding young, modern, and faithful Muslims’
— Reza Aslan, author of No God but God and Zealot
‘At the age of thirteen, I knew I was destined to marry John Travolta. One day he would arrive on my North London doorstep, fall madly in love with me and ask me to marry him. Then he would convert to Islam and become a devoted Muslim.’
Shelina is keeping a very surprising secret under her headscarf – she wants to fall in love.
Torn between the Buxom Aunties, romantic comedies and mosque Imams, she decides to follow the arranged-marriage route to finding Mr Right, Muslim-style. Shelina’s captivating journey begins as a search for the One, but along the way she also discovers her faith and herself.
A memoir with a hilarious twist from one of Britain’s leading female Muslim writers, Love in a Headscarf is an entertaining, fresh and unmissable insight into what it means to be a young British Muslim woman.
‘[Shelina’s] hilarious first book…charts her ten-year journey to find ‘The One’, Muslim-style, with more than 50 dates and plenty of heartache, laughter and learning experience along the way.’
— Daily Mail