Sam Conniff

Sam Conniff - website

Sam Conniff is an expert in uncertainty and dedicated to helping people navigate change and turn fear into opportunity.

In our rapidly changing and uncertain world, Sam uses a unique hybrid of online learning, interactive documentary and psychological intervention to drive curiosity, inspire innovation and build emotional resilience in teams and leaders alike. Sam’s mission is to equip people with the tools needed to not just thrive in an uncertain society, but to drive innovation, seize opportunities and lead others to become Uncertainty Experts themselves.

In 2023, Sam co-created the world’s first entertainment-based therapy experience, Uncertainty Experts. Sam is the author of the international best-seller and ‘modern life-bible’ Be More Pirate. He was co-founder of Livity, the multi-award-winning social enterprise and youth-led creative network; co-founder of Digify Africa, providing transformational digital skills to thousands of young Africans; and co-founder of Don’t Panic, the activist and BAFTA-winning content studio. Sam has won awards for entrepreneur of the year, agency of the year, The Queen’s Award and many others. Sam turned down an MBE in 2020 in an open letter to the Queen, suggesting an update to the honours system to move it away from its ‘colonial past’.

As well as speaking for conferences and events, Sam leads bespoke masterclasses for leadership teams and companies looking to build emotional resilience, make better decisions, take decisive action and turn uncertainty into opportunity.

Links & Credits

Uncertainty Experts

Learn how to turn Uncertainty into opportunity

The uncertain pirate

Interview with Sam Conniff

Why You Need Multidimensional Action To Achieve Creative Resilience

Coverage in Forbes


Be More Pirate

Sam Conniff

Be More Pirate cover

Whatever your ambitions, ideas and challenges, this book will revolutionize the way you live, think and work today, and tomorrow.

Pirates didn’t just break the rules, they rewrote them. They didn’t just reject society, they reinvented it. Pirates didn’t just challenge the status-quo, they changed everything. Pirates faced a self-interested establishment, a broken system, industrial scale disruption and an uncertain future. Sound familiar?

Pirates stood for MISCHIEF, PURPOSE and POWER. And you can too.

In Be More Pirate, Sam Conniff unveils the innovative strategies of Golden Age pirates, drawing parallels between the tactics and teachings of legends like Henry Morgan and Blackbeard with modern rebels. Featuring takeaway sections and a guide to build you own pirate code 2.0, Be More Pirate will show you how to leave your mark on the 21st century.

So what are you waiting for? Join the rebellion now.

‘one of the sharpest thinkers on the planet. Diving deep into the pirate mythology and ethos, Conniff-Allende riffs on the power of being a swashbuckling, take-no-prisoners leader in the Steve Jobs mode–but also presents a powerful deconstruction on the state of work today and how it can be different if we chose to. It is a manifesto for each of us to create the sort of Good Trouble the world needs.’

— Forbes

‘A model for how to break the system and create radical change’

— Evening Standard