Friday Five: Inayah Inam, Broadcast and Brand Partnership Agent at Northbank Talent Management

Answering the #FridayFive today is Inayah Inam, Broadcast & Brand Partnership Agent at Northbank Talent Management. 

Tell us a bit about your job?

I’m the Broadcast and Brand Partnerships agent at Northbank Talent Management. I handle brand partnership and pop-up broadcast work for our clients, helping them to find success through campaigns with brands, as well as building their audience through their following and exposure in the press and on live TV.

What are the key ingredients for success?

Being endlessly curious about the world and trends is a good way to keep ideas flowing. Being charmingly relentless is a key requirement to finding the right brand partners and putting yourself and your clients out there.

Could you describe a normal day?

I like to start my day by catching up on the news (I’m subscribed to a range of publications such as Shots, LBB, the Financial Times etc). I flag anything that might be relevant for our creators and for the creator economy in general. Then once I’ve had a (hopefully) painless commute, I’m in the office replying to emails and getting through my to-do list comprising the campaign work, outreach and client management that makes up agency life. More glamorous days can involve attending a campaign shoot, having meetings around London with different agencies and potential clients as well as attending fun work events in the evening. I’ll also be attending the British Podcast Awards next week.

For those trying to break into the industry, could you explain how you got to where you are today?

As a young person, you have nothing to lose. The best thing you can do is really put yourself out there when it comes to gaining work experience and advice. Reach out to loads of companies, send that email, call up the office and have that 30-second elevator pitch ready on why you should be considered. Be curious about the world, read trade papers on the specific sector you’re interested in and exercise an opinion.

What are you reading, watching and listening to now?

I’m a huge cinephile so I’m always watching films. I’ve not had much time to cosy up with my MUBI subscription, but I loved the John Cassavetes showcase they had. I really enjoy rewatching old shows including The X-Files and The Sopranos. I’ve got back into reading with Dune by Frank Herbert and Heartburn by Nora Ephron, being a fan of both the films. When I listen to Spotify it’s always strictly pre-2012. I don’t listen to new music unless its Taylor Swift. Yacht Rock and 80s synth pop are a must!