Children’s & Young Adult

BeYOUtiful: Radiate Confidence, Celebrate Difference and Express Yourself by Shelina Janmohamed published by Welbeck today


Congratulations to Shelina Janmohamed, whose new children’s book BeYOUtiful: Radiate Confidence, Celebrate Difference and Express Yourself  is published by Welbeck Children’s today, and is the Love Reading book of the month for May.

BeYOUtiful is about feeling extraordinary, radiating confidence, and celebrating diversity in how we look. Young readers will learn about self esteem and body image, how beauty has changed throughout history and beauty in difference. It explores how media and society presents beauty and gives constructive advice on how to be yourself, giving readers the tools to look critically at what they are shown, form their own opinions and build their confidence.

The book delivers an important, empowering and positive message, while also focusing on beauty across many different ethnicities, religions and races throughout history to today, providing a modern and diverse look at the topic.

Shelina Janmohamed is the vice-president of Ogilvy Noor, the world’s first bespoke global Islamic branding practice for building brands with Muslim audiences. She was named one of the world’s 500 most influential Muslims, and specifically one of the UK’s 100 most powerful Muslim women. The Institute of Practitioners in Advertising named her as one of the ‘Future Female Leaders of British Advertising.’ In 2019, Shelina won Businesswoman of the Year at the first ever Arabian Business London Awards and was also named one of EMPower’s top 100 global ethnic minority executives. She is the author of the bestselling memoir Love in a HeadscarfGeneration M: Young Muslims Changing the World, and The Extraordinary Life of Serena Williams.

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